Design excellence has a new name. This architecture firm, known equally for residential design and large-scale civic projects, wanted to reintegrate the practice and present a revitalized vision of the company. Engaging the principals and design team in an inspired, rational and conceptual dialogue allowed us to systematically prioritize the firm’s graphic design needs. The rigors of responding to RFQs and maintaining a top-notch design staff and portfolio required not only a new brandmark for the company, but also a comprehensive set of communication tools. These ranged from meeting templates and presentation formats to a dynamic website, easily maintained, that represented the company’s best work and provided a methodology for best-case architectural practices.
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