This unique development of 24 single-family homes in Wailea, on the island of Maui, needed a marketing and design program to set it apart from the more typical condominium residences in the area. The project began with the development of the name, Papali (“gentle slope” in Hawaiian), which reflected the site’s landscape and sweeping views of West Maui. A complete kit of materials for brokers and prospective buyers, a short introductory film, a web site and the presentation center detailed the thoughtfulness of the Papali design. The brochure materials reflected the unique site and architectural craftsmanship. The Papali home is all about light and warmth – a theme that remained consistent throughout the entire marketing campaign.
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