As Microsoft undergoes a critical transformation to a hardware and devices company, packaging will continue to increase in importance.
At Microsoft Global Packaging, the mission is not only to protect product, it is a holistic design experience and marketing tool too. Packaging is the first interaction a customer has with the product so the package is also an important representation of the brand.
The Global Packaging website communicates a unified packaging vision and strategy for all Microsoft products. This site, targeted to internal product teams, explains through process and case studies the features and benefits of unified, sustainable and impactful packaging at Microsoft.