Martin’s Point is a progressive, not-for-profit health care organization that strives to provide the best possible health care experience. They recently acquired several other organizations to expand their offerings and were in need of aligning all the brands to their singular mission. RMB Vivid guided the overall brand architecture transition and designed a wide range of materials from the new logomark to establishing new brand standards, newsletter, presentation materials, community benefit report and online community benefit report. Throughout the process, there was a constant communication, direction and collaboration with the in-house design team at Martin’s Point allowing for an smooth transition once work was complete.
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