Catching Fireflies

As a freelance board game designer, Marisa Peña knew a clean corporate identity would just not fit for her business. Instead, RMB Vivid developed a classic and modern identity with a bit of funk. On the back of each card, an illustration makes use of a diecut hole in the card evoking a sense of wonder, creativity, and fun that are inherent in her personality and work. The bright color scheme and modular color blocks were then used throughout various presentation materials carrying on the spontaneity while tying in with the established identity.