Apex Expeditions specializes in biologically and culturally unique travel experiences that explore the world’s most fascinating places. The expeditions are inspired by a passion for true exploration and a desire to better understand our ever-changing and increasingly threatened planet. The logo design captures this spirit, drawn from the ancient symbol of a nine-pointed star—the design represents the ninth point symbolically indicating an uncharted cardinal direction.
The expedition leaders wanted a website that would not only capture the imagery and narrative of the unique environments, but also a platform to recount stories of exploration. Dynamic maps detail day-by-day itineraries, expedition leaders share insights on flora and fauna, and contact tools allow travelers to connect with leaders easily to ask questions about upcoming expeditions. The site’s responsive design showcases immersive imagery on the largest of desktops, but also scales elegantly for leisure reading on a tablet or for checking details on mobile devices. The site, built with custom WordPress content management, was designed to give the company the control it needed to dispatch content and imagery on a daily basis.
Photo Credits: Ignacio Yúfera, Dinknesh