When outdoor media company AK Media, a division of The Ackerley Group, decided to revamp its brand presentation, it chose to educate the whole industry. The AK Media Answer Book and Inside Outdoor, a durable kit produced as a slipcase reference set, explains everything a buyer needs to know when choosing oudoor media. This reference set completes a well-rounded presentation of outdoor media knowledge and product offerings, which includes market/capabilities brochures that showcase AK Media’s products and services in the context of their three national markets. Agencies have heralded the set as being very user friendly and “a great resource to have on my desk for quick reference.” In addition, exhibit and collateral materials for The Ackerley Group promote the spectrum of businesses ranging from the Seattle Supersonics to television and radio stations.
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